Privacy Policy
1. Introduction & About Us
Principle AI, Inc. ("we", "us", or "our") operates principleai.org and related services (the "Service"). Our principal place of business is located at 10100 Santa Monica Blvd, Suite 300, Los Angeles, CA 90067.
We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information, with specific disclosures required by the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), effective January 1, 2023.
For privacy inquiries, contact us at:
Email: [email protected]
Phone: +1 (213) 965-4680
Postal: Privacy Team, Principle AI, Inc., 10100 Santa Monica Blvd, Suite 300, Los Angeles, CA 90067
2. Categories of Personal Information We Collect
In the past 12 months, we have collected the following categories of personal information as defined by the CCPA:
| CCPA Category | Examples | Collected? | Sources |
|---|---|---|---|
| A. Identifiers | Name, email address, IP address | Yes | You directly; automatically |
| B. Personal Records | Name, address, telephone number | Yes (contact forms) | You directly |
| C. Protected Classifications | Age, professional background | Only if voluntarily provided | You directly (optional) |
| D. Commercial Information | Services requested, engagement history | Yes | You directly; engagement records |
| E. Biometric Information | Fingerprints, voice data | No | — |
| F. Internet / Electronic Activity | Browsing history on our site, page interactions | Yes | Automatically via cookies/analytics |
| G. Geolocation Data | IP-derived approximate location | Yes (approximate) | Automatically |
| I. Professional / Employment Info | Job title, employer, organization | Yes (contact forms) | You directly |
| K. Inferences | Profile reflecting interests and professional context | Yes (for personalisation) | Derived from categories above |
2.1 Sources of Personal Information
- Directly from you — access request forms, email inquiries, contact forms;
- Automatically — cookies, server logs, analytics tools when you use our Service;
- Third parties — analytics providers where you interact with our site.
3. Business & Commercial Purposes for Collection & Use
We collect and use personal information for the following purposes:
- Evaluating and processing access requests and pilot engagement inquiries;
- Communicating with prospective and current clients about engagements;
- Providing and improving our analytical services;
- Conducting analytics to understand how our website is used;
- Fraud prevention, security monitoring, and protecting legal rights;
- Complying with applicable laws, regulations, and legal process.
4. Disclosure, Sale & Sharing of Personal Information
4.1 Categories Disclosed for Business Purposes
We may disclose identifiers, professional/employment information, and internet activity data to service providers (cloud hosting, analytics) for business purposes. We do not disclose personal information to data brokers or for secondary marketing purposes.
4.2 Sale & Sharing of Personal Information
| PI Category | Sold? | Shared for Cross-Context Advertising? |
|---|---|---|
| Identifiers (A) | No | May be shared via analytics cookies (IP, cookie IDs) |
| Internet / Electronic Activity (F) | No | May be shared via analytics tools |
| All other categories | No | No |
4.3 Do Not Sell or Share — Opt-Out
California residents may opt out by:
- Email: [email protected] with subject "CCPA Opt-Out Request";
- Global Privacy Control (GPC): We honor GPC signals where technically feasible.
5. Your California Privacy Rights
If you are a California resident, you have the following rights under the CCPA/CPRA:
Right to Know CCPA
Request disclosure of the categories and specific pieces of personal information we have collected, sources, purposes, and third parties. Up to twice per 12-month period.
Right to Delete CCPA
Request deletion of personal information we have collected, subject to certain exceptions (legal obligations, security).
Right to Opt-Out of Sale/Sharing CCPA
Direct us not to sell or share your personal information. Contact us at [email protected].
Right to Non-Discrimination CCPA
We will not discriminate against you for exercising your CCPA rights.
Right to Correct CPRA
Request correction of inaccurate personal information we maintain about you.
5.1 How to Submit a Consumer Request
- Email: [email protected] with subject "CCPA Privacy Request";
- Phone: +1 (213) 965-4680;
- Postal: Principle AI, Inc., Attn: Privacy Team, 10100 Santa Monica Blvd, Suite 300, Los Angeles, CA 90067.
5.2 Response Timeline
We will acknowledge your request within 10 business days and respond within 45 calendar days. If more time is needed, we will notify you and may extend by an additional 45 days.
6. Retention of Personal Information
We retain personal information for as long as necessary to fulfill the purposes described in this policy and to comply with our legal obligations. Contact form submissions are retained for 3 years from the date of submission. Analytics data is retained for up to 26 months. Security logs are retained for 12 months.
7. Security of Personal Information
We implement reasonable technical, administrative, and physical security measures to protect your personal information, including encryption in transit (TLS) and access controls. No system is 100% secure; please notify us promptly of suspected unauthorized access.
8. Children's Privacy
We do not knowingly collect personal information from individuals under 16 years of age. If you believe we have collected such information, contact us at [email protected] and we will delete it promptly.
9. Privacy Rights for Other Jurisdictions
Residents of other U.S. states with comprehensive privacy laws (Virginia, Colorado, Connecticut, Texas, and others) may have similar rights. Contact us at [email protected] for information about your state-specific rights.
10. Cookies & Online Tracking
We and our analytics partners use cookies and similar tracking technologies. Some uses may constitute "sharing" under the CCPA. You may opt out via the cookie preference controls on this site or by emailing us. The cookie banner on this site provides essential-only and accept-all options.
11. Changes to This Privacy Policy
We may update this Privacy Policy as required by changes in law or our practices. Material changes will be noted by updating the "Last updated" date. We encourage you to review this policy periodically.
12. Contact Us
For questions, concerns, or to exercise your privacy rights:
- Email: [email protected]
- Phone: +1 (213) 965-4680
- Address: Principle AI, Inc., 10100 Santa Monica Blvd, Suite 300, Los Angeles, CA 90067