Terms of Service

Principle AI, Inc.principleai.org
Last updated: March 1, 2026

1. Acceptance of Terms

By accessing and using the website at principleai.org (the "Website"), you accept and agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, please do not use our Website.

2. Use of the Website

You may use our Website for lawful purposes only. You agree not to:

3. Intellectual Property

The Website and its original content, features, and functionality — including all text, methodology descriptions, research publications, diagrams, and visual design — are owned by Principle AI, Inc. and are protected by applicable intellectual property laws. You may not reproduce, distribute, or create derivative works without our prior written permission.

4. Research and Analytical Content

Research publications and methodology documents on this Website are provided for informational purposes. They represent the views of the Principle research team at the time of publication and are subject to revision. Nothing on this Website constitutes professional advisory services or analytical services. Engagement with Principle's analytical platform is governed by separate service agreements.

5. Disclaimer of Warranties

The Website is provided on an "as is" and "as available" basis without any warranties of any kind, either express or implied. Principle AI, Inc. does not warrant that the Website will be uninterrupted or error-free, or that the information contained on the Website is accurate, complete, or current.

6. Limitation of Liability

To the fullest extent permitted by applicable law, Principle AI, Inc. shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of or inability to use the Website or any content provided thereon.

7. External Links

Our Website may contain links to third-party websites. These links are provided for your convenience only. Principle AI, Inc. has no control over the content of those websites and accepts no responsibility for them or for any loss or damage that may arise from your use of them.

8. Privacy Policy

Your use of the Website is also governed by our Privacy Policy, which is incorporated into these Terms by reference. Please review our Privacy Policy, which describes how we collect, use, and share information about you when you use our Website.

9. Analytical Services Disclaimer

The geopolitical scenario simulation services described on this Website are provided under separate engagement agreements. Scenario outputs are analytical tools designed to support, not replace, professional judgment. Principle AI, Inc. makes no representations or warranties that scenario outputs will be accurate, complete, or suitable for any particular purpose. Decision-makers using Principle's outputs retain full responsibility for the decisions they make based on those outputs.

10. Changes to Terms

Principle AI, Inc. reserves the right to modify these Terms at any time. We will notify you of any material changes by posting the updated Terms on this page and updating the "Last updated" date. Your continued use of the Website after such changes constitutes your acceptance of the new Terms.

11. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to conflict of law provisions. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of Los Angeles County, California.

12. Contact Us

If you have any questions about these Terms, please contact us at:

Principle AI, Inc.
10100 Santa Monica Blvd, Suite 300
Los Angeles, CA 90067
Email: [email protected]
Phone: +1 (213) 965-4680