The team behind Principle

Geopolitical analysts, causal inference researchers, and enterprise software engineers — united by a shared frustration that the most consequential decisions happen with the weakest analytical foundations.

Artur Kiulian, CEO and Co-Founder at Principle

Artur Kiulian

Founder & CEO

Ten years building AI decision-support products for Fortune 500 enterprises in energy and manufacturing; causal inference researcher and enterprise software architect.

Elena Vasquez, CTO and Co-Founder at Principle

Elena Vasquez

CTO & Co-Founder

Former senior engineer at Palantir's commercial analytics division; PhD in probabilistic graphical models from UCLA; deep background in causal graph construction at enterprise scale.

Marcus Webb, Head of Geopolitical Research at Principle

Marcus Webb

Head of Geopolitical Research

Former senior analyst at RAND Corporation specializing in Asia-Pacific security and trade policy; eight years building scenario frameworks for US government clients.

Priya Menon, VP of Product at Principle

Priya Menon

VP of Product

Former product lead at Tableau's enterprise analytics division; seven years translating complex analytical workflows into executive-grade data products for Fortune 500 strategy teams.

David Chen, Head of Data Engineering at Principle

David Chen

Head of Data Engineering

Former data infrastructure engineer at Palantir and Bloomberg, specializing in real-time financial and geopolitical signal ingestion pipelines for institutional decision-support systems.

Building Principle alongside us

We're a small team tackling a consequential problem. If you think in causal graphs, have an obsessive interest in geopolitics, or know how to translate complex analytics into tools executives actually use — we'd like to talk.

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